L2’s latest Hair Care & Color study finds that even though 70% of brands are present on Pinterest, 37% of those brands haven’t posted new content in the past 90 days But presence on the platform has benefits, especially for beauty, hair care, and apparel brands, notes L2, a member-based benchmarking and education firm that helps brands shape their digital roadmap. According to New York-based L2, Pinterest users who pin an item in those categories demonstrate a higher likelihood of purchase...